Thursday, December 4, 2008

Daiso Harajuku - 100 Yen shop

Daisō or The Daisō (ザ・ダイソー, Daisō or The Daisō?) is the largest franchise of 100-yen shops in Japan. Its parent company is Daiso Industry Corp. (株式会社大創産業, kabushika gaisha daisō sangyō?). Daiso has a range of over 90,000 goods, of which over 40 percent are imported goods, many of them from China.

Many of these are own-brand goods.Daiso sets itself apart from other 100 yen shops by choosing not to sell closeout or factory second merchandise. Instead ,they keep prices low by purchasing directly from manufacturers in very high volume, a strategy often compared to Wal-mart.

In 2004, Daiso also started selling items priced at multiples of 100 yen, such as 200, 300, 400 or 500 yen. Examples of such items would be children's clothing or large toys.

Visit Daiso website here:

(source: Wikipedia)

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